You can’t figure out how to package your services so that clients are willing to pay more. “When you don’t know how to package your services, you just suffer along, not able to increase your prices. Without justification, your clients balk at higher prices. Maybe you’ve even tried to assemble a package, but you just weren’t able to justify higher prices.
Your talent and services should command much more money than you’re making.You aren’t able to get a steady revenue flow. The business doesn’t gain traction or develop momentum. What you do know though is that your talent and the value you deliver should be better compensated.
You’re limited to short client engagements that are not as profitable as they could be. Without proper packaging, you’re not attracting high-end clients. You don’t have anything to offer them that makes them want to purchase. You find that short-term clients simply are not profitable.
Your business doesn’t stand out, so you struggle and fight for new business. Without high-dollar packages to sell, you just seem like every other “ordinary” service provider with comparable skills. You can’t promise specific results, so there’s not a big reason to choose you over competitors.
You are not positioned to work with clients who are ideal for you. You end up taking any client you can get. Some aren’t optimal to work with because their business isn’t strong. Such clients have unrealistic and “magical” expectations and are often predictably disappointed. When you can’t be selective about clients, you’re going to struggle.