If you’re serious about your business, you will find it very important to consider Google Analytics. This tool is rarely investigated, and as a result, is rarely used. With this powerful tool, not only can you compare data, you can also survey your campaigns while they are running. And this is only the tip of the iceberg.

Grow your business.

Google is definitely a must-have when trying to grow your business and generate more traffic to your site. You’ll be able to review data like people visiting your site directly, coming in from social media, or via Google ads. This helps you figure out the best way you’re generating traffic.

Monitor your visitors.

It’s very important to know who is going on your site, and if they are your potential customer. For example, if you are a local based business, it’s not going to do you any good if you’re noticing your visitors are overseas. You’ll also want to know if they are doing anything specific on your site. Google Analytics tracks actions that your visitors take, letting you know how you can make your website more user friendly. And just like that, you have more insight on how to gain more visitors that are converting, and not just passing by.

Get information to improve your site.

When needing to improve your website, Google Analytics is your best friend. It will let you know who are just “hit and runs”. You will also have access to knowing how many pages your visitor has browsed through, and how long they were on your site. It’s also narrowed down per page, so you know where your site is getting more attention.

Now that you know why it’s important to have Google Analytics, how do you access it?

All you have to do is create a free account. Once you do that, you will be provided a code that you apply to your site. After 24 hours, you will have access to all the information you need for website improvement. If you’re not sure about your source code, be sure to reach out to your web developer (if you have one) so that they can help you with the set up.

This tool covers so many aspects for you not to take advantage of. With help on perfecting your marketing strategy, improving your online content, and giving your visitors a better online experience, it is definitely a must have. Let Google Analytics help you set and reach your goals!