Press release marketing is a powerful part of inbound strategy that helps promote your business with credibility and reach. Whether you’re launching a product or hosting an event, a well-written press release creates buzz and attracts attention in a professional way.
Why Press Releases Still Work
In today’s digital world, you don’t need a newsroom to get noticed. A good press release feels like a classic news story—it’s informative, exciting, and positioned to show off what makes your announcement relevant. When used correctly, press release marketing helps attract new clients, boost your search engine visibility, and build trust in your brand.
Key Tips to Write a Great Press Release
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Start with the basics: Include the Who, What, When, and Where early in the copy.
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Write a strong headline: This is your hook, so make it count.
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Add compelling details: Focus on what’s new or important about your update.
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Include a quote: Make it sound like it came from a real person in your company.
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Keep it brief and sharp: 400–500 words is a strong target length.
Tools and Where to Submit
You can use free press release sites to boost visibility, or invest in platforms like PR Web and PR Buzz for extra features like support and editorial review. Need a formatting head start? Google Docs has free templates that make the process easier and more professional.
Using press release marketing strategically gives your inbound efforts a real boost—and it doesn’t require a PR team to do it well.