by Yvonne Lopez | Jan 22, 2020 | Uncategorized
The content you create for your business online can make or break you. Once one customer promotes negativity about your business or product it can cause a huge ripple effect. This is especially true in today’s market because the majority of client base conduct...
by Yvonne Lopez | Jan 8, 2020 | branding, business, business growth, product launch
Launching your product like a pro takes work. You have to make sure that you are pitching the right product to the right audience. You also have to make sure that your team works seamlessly for the launch to go successfully. So how can you launch a product like a pro?...
by Yvonne Lopez | Dec 6, 2019 | influencers, Marketing, Social Media, social media marketing
Social media influencers are people that can be used to boost marketing and something that small businesses can benefit from, especially when they are first starting off. It is important to “shop around” for the brand influencer that will be the perfect fit for your...
by Yvonne Lopez | Dec 6, 2019 | business
When it comes to hiring people, we tend to have a positive outlook and hope for the person who we may be interviewing or considering for a position. While this may normally seem like a healthy approach to selecting people, it can actually lead to many challenges down...
by Yvonne Lopez | Nov 20, 2019 | Uncategorized
When having a business or a blog, we usually need to create our own websites for them. It is important that when creating these, we use search engine optimization or SEO. Here’s how! Keywords Make sure that every page on your website has a keyword that is specific...
by Yvonne Lopez | Oct 16, 2019 | business, business growth, business management, entrepreneur
Being an entrepreneur is no easy feat, especially when you start a business by yourself. There are so many challenges that come with entrepreneurship, but the biggest battle is making sure that our mindset is where it needs to be. Starting a business alone can be...
by Yvonne Lopez | Oct 12, 2019 | business, entrepreneur, new business
Being part of a startup can be terrifying and exhilarating all at the same time. The beauty of being part of one is that you quickly learn from what you do best and what you can do to improve. Thankfully, there is always room for improvement. So, how do you build a...
by Yvonne Lopez | Oct 2, 2019 | Uncategorized
People know when they are being lied to and, let’s be real, no one likes it.Whether it’s hyperbolizing a product or sprinkling little white lies here and there, people don’t like to be made a fool out of. This is why it is important, as a company, to stay away from...
by Yvonne Lopez | Sep 25, 2019 | business, business management, entrepreneur
For a while now, marketing has been using influencers and brand ambassadors to promote a brand or a company. These influencers distribute the goal and the vision of your company and boost sales, reputation, and the recognition of your company. A brand ambassador...
by Yvonne Lopez | Aug 14, 2019 | business, business management, vulnerability
There comes a time in everyone’s career when vulnerability rears is ugly head. It often pops up when having to make an important decision in your business. As an entrepreneur, you fight with the idea of giving into that emotion. Is vulnerability a sign of weakness?...
