If you’re unsure how to get started on Twitter, you’re not alone. This platform moves fast, but it can be a powerful tool when used intentionally. These Twitter marketing tips will help you build a solid foundation for your business presence and start connecting with the right audience.
Set Up with Strategy
Before tweeting anything, pick a Twitter handle that reflects your brand. This is your @username, and it’s how people will tag or search for you. Keep it short, relevant, and easy to remember. Once your handle is locked in, it’s time to write your bio. You get 160 characters to explain what you do, so make every word count. Think of it as your one-liner to a stranger—clear, compelling, and on-brand.
Add a Strong Visual
Choose a profile photo that immediately identifies your business. A logo works well for a company; a professional headshot is best if you’re a personal brand. The image should feel polished and authentic—after all, it’s the first thing people see.
Start Smart
Avoid the generic “My first tweet” post. Instead, introduce yourself or your business with a brief statement and include a relevant hashtag like #smallbusiness or #firsttweet. This helps new people discover you while positioning your account as intentional and active.
Find the Right People
These Twitter marketing tips wouldn’t be complete without reminding you to follow the right accounts. Look for other businesses in your industry, local partners, and potential clients. Avoid random celebrity follows—curate a feed that serves your business purpose.
Promote Your Profile
Make it easy for others to follow you. Share your Twitter handle on your website, email signature, Facebook, and even printed materials. The more visible it is, the faster your audience will grow.
Use Tools to Stay Consistent
Twitter moves quickly, so stay on top of your account using mobile apps and schedulers like Hootsuite. If you want daily insights without logging in, Nutshell Mail can summarize your account activity and deliver it to your inbox.