The Content Curation Myth: How to Share Authentically Without Copy-Paste Feeds
There’s a fine line between inspiration and imitation—and your audience knows the difference. While authentic content curation can be a powerful tool in a virtual assistant’s strategy, the myth that you can copy-paste your way to a strong feed is doing more harm than good.
Let’s be clear: authentic content curation isn’t about repurposing someone else’s entire post with a quick emoji caption. It’s about identifying content that aligns with your brand voice and adding thoughtful, original commentary that shows your expertise.
Why Authentic Content Curation Builds Trust
A curated feed doesn’t mean losing your personality. In fact, every post should reinforce your voice. Instead of hitting share and walking away, add a quote-style reflection, connect the content to a recent client win, or offer a counterpoint that sparks engagement. When people follow your brand, they want your take—not a scroll of someone else’s brilliance.
Curate With Purpose
A Virtual Assistant doesn’t just fill space on a client’s feed—they fill gaps in messaging, tone, and relevance. Ask yourself: does this curated post reflect the audience’s real-time needs? Does it support the client’s goals or position them as a thought leader?
Even if you’re using tools like Buffer or Pocket to save articles, filter everything through the lens of your brand. Be intentional with every piece you share.
Add Originality, Always
If your clients rely on curated posts, take the extra step to design branded templates, customize quotes, or include a short insight based on their services. Better yet, tie your curated content into a relevant CTA that leads to a service page, like Make It VA’s own offerings. Curation without connection is just clutter.