Email marketing is a great tool to grow your business when done right. It’s often used and yields a good amount of success for small businesses. It’s a great way to gain the attention of your customers on a personal level. However, there are times when email marketing becomes more harmful than good due to poor execution.

What are bad email marketing mistakes to avoid?

Being too eager.

Before sending out an email, make sure the purpose is clear. While the intention is to grow your business, the surface need is to develop relationships. With that in mind, every email should not be revolved around selling your products. Be sure to also reach out to customers in a way that benefits them, not just your company. Ways to do that are by offering helpful tips in your niche. This can actually be a good segue into offering coupons and discounts on your products. A great way to format your email campaigns is via an email newsletter.

Not going mobile.

We’re living in an age where almost everyone has a smartphone. Considering your customers are all mobile users, it would be smart to make sure your emails are mobile-friendly. The chances of mobile customers reading your emails that are not formatted for them to read from their mobile devices are smaller. There are many email marketing tools that offer mobile-friendly design options like Mailchimp or Constant Contact.

Disregarding Email Marketing Guidelines.

Many email marketing tools have strict guidelines that you cannot violate. Repercussions of not adhering to certain guidelines can result in your domain being blacklisted or having your account suspended. Before choosing a marketing tool, be sure to go over their terms and conditions of service so that you don’t violate them.

Not paying attention to analytics.

With every marketing tool, you have the ability to monitor the analytics of your campaigns. With these analytics, you will be able to determine the number of customers that are actually opening the emails you send. You can also see the number of subscribers you have as well as those unsubscribing from your mailing list. These metrics are very important. It will let you know where the weaknesses and strengths are in your campaign. This will, in turn, help you focus on your subject lines, content, and focus. It will also help you figure out the best times to send out your emails.