While branding, social media, email, and blogging are all vital to your marketing strategy, there’s another form of communication dominating the internet: video. If you’re not already using small business video marketing to reach your audience, now is the time to start. Video grabs attention quickly, builds trust, and is proven to boost engagement faster than any other content format.
What Kind of Videos Should You Create?
Commercials. Even small businesses can shoot commercials now thanks to mobile phone cameras and user-friendly video editing apps. These short promotional videos are ideal for showcasing your product or service on social media and attracting attention instantly.
Testimonials. Nothing builds credibility like hearing from satisfied customers. Filming client testimonials can help potential customers connect with real stories and visualize how your brand could impact their lives. It’s a powerful way to build trust and encourage conversions.
Fun, shareable content. Humor always wins. Whether it’s a behind-the-scenes video or a lighthearted sketch, funny and relatable content tends to go viral. Use this format to make your brand more approachable and expand your reach through shares.
What Makes a Great Video?
Keep it short. Aim for 60 seconds or less. Attention spans are short, especially online, and your video needs to get to the point quickly.
Always include subtitles. Many people scroll with their sound off. Subtitles ensure they still get the message without needing to turn on the volume.
Add a call to action. Whether it’s asking viewers to visit your website, follow your account, or subscribe to your YouTube channel, guide them to the next step after watching.
Stay Sharp, Stay On Brand
The world of small business video marketing changes fast. Keep researching trends, test different formats, and track performance. Stay aligned with your brand and commit to showing up consistently. With the right approach, your videos can create major impact without breaking your budget. Start small, stay consistent, and let your videos speak volumes.