This current pandemic is a historic challenge for businesses everywhere. Small businesses are especially vulnerable, and many are struggling to survive the pandemic. While some won’t make it, that doesn’t have to be your story. With the right strategies, your company can adjust, support your team, and emerge stronger on the other side.
How Your Business Can Survive the Pandemic
Consult Business Experts
It’s not a bad idea to consult a business expert during this hectic time. Many programs are available to help small businesses survive the pandemic. Look into local partnerships, SBA resources, or even virtual consultants who can help you transition online.
Check In on Your People
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Your employees: They’re navigating new pressures like homeschooling, health concerns, and financial instability. A quick check-in shows leadership and builds trust.
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Yourself: As a business owner, your decisions impact everyone. Monitor your mental health so you can lead with clarity, empathy, and confidence.
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Your customers: If you’ve gone remote, keep communication clear. If your services were previously in-person, now’s the time to adapt—hire help, explore virtual assistance, and invest in e-commerce. These habits will help your business thrive now and in the post-COVID world.
Adjust Workflow and Budget
If you’re essential, follow CDC protocols. If remote work is possible, set up the right systems. Tools like Slack, Zoom, and project boards will improve productivity. Online services are here to stay, so even clothing stores or salons should consider building digital shops or consultations.
Your budget needs to evolve too. Pause non-essential services, adjust hours, and be transparent about changes. Showing your team that you’re cutting costs to save jobs earns long-term loyalty.
Tap Into Relief Programs
If your business is still at risk after trimming costs, research government and community-based relief programs. The CARES Act is a good place to start, along with grants from platforms like GoFundMe. Staying proactive is key.