There are many approaches towards leadership. While most are highly effective, there is one method that has been adapted and received well, especially during this season of life.
Why you should be a thought leader.
When you interact with your target audience by developing a relationship, you are confirming that you are an expert in your field. You are also referred to as a “thought leader”. There are many thought leaders on social media. These individuals encourage others to pursue their dreams. They provide feedback and ideas. Thought leaders almost always know what’s trending, what works, and what doesn’t. Because of their willingness to help others, they are widely trusted by their customers and peers.
Thought leaders are not known for their management tactics and strategies. They are revered for how they inspire other leaders to be better at what they do.
The best part about being a thought leader is that you don’t need a team of employees in order to be one! Thought leadership inspires people within your industry. Thought leadership is especially beneficial to sole proprietors. Big businesses have the money and the resources to gain clients with minimal effort. Those companies are your competition. So give them a run for their money and show the industry why they should choose your small business over larger corporations.
There are many reasons why you want to be the thought leader in your field.
People will turn to you for answers. If you’re the “go-to” person, you’ll be more than likely the individual that gets a larger chunk of business. With all of your sharing, trust is earned and built. In addition, because you’re so open in your journey, clients will be more inclined to want to work with you.
Your content has to have value.
There is truth to the phrase, “It’s not what you say but how you say it that counts.” The same goes for content. Are you delivering the advice as a thought leader that resonates with your audience? Is it being presented in an eye capturing way? Is your content shareable?
You must also remember to engage. If you are not approachable as a thought leader, you’re not going to get much trust, respect, or exposure. Be as available as you can to offer help within your industry. Offer up encouragement in unique ways people in your niche would welcome with open arms. Be vulnerable and transparent. Above all, be thoughtful in your approach. Many try to start their own businesses but few succeed. Be that light of encouragement for others in the same boat that you’re in. You’ll be amazed at the response.