Wondering how pre-sales help your business grow before a product ever hits the shelves? This strategy isn’t just for startups—it’s a smart way to validate ideas, fund launches, and build community around your offer.
How Pre-Sales Help Businesses Thrive
What Is a Pre-Sale?
A pre-sale means selling your product or service before its official launch. Whether it’s a beta version, sample, or a service you’re piloting, pre-sales help you collect real feedback and make changes before going live. It’s a low-risk way to identify demand and test your market strategy.
Why Pre-Sales Matter
One of the biggest reasons pre-sales help businesses succeed is the ability to spot problems early. You get honest customer insights that inform better product development. You also create early buzz that drives interest—especially if you’re offering an exclusive or limited-time access offer.
Avoid the Pitfalls
While time is on your side during a pre-sale, don’t let it slow you down. A common mistake is dragging out your launch, thinking you have more time than you do. Keep the same urgency as you would for a full rollout, even while gathering feedback and making improvements.
How do you implement a presale?
Decide who you will pitch to.
Are you looking for funding or investors? Create a sample of the product and offer it up to potential investors to test out. Another way is to send out emails to customers you’ve already engaged with and offer them this new product as an exclusive to their “special customers”. Not only will this be a successful presale for you, but it will also enhance the relationship with your existing customers.
Market
Now that you’ve decided your target audience, work on the marketing side. Come up with the right content to post the news on social media. Social Media content can be more general. It will require to pull tactics to get people to sign up for your presale. Be sure to make it as simple as possible with new customers. If signing up is too difficult, a new customer will hesitate to do it. With existing customers, email is the best way. Content can also be more personal since you’ve already developed a relationship with these customers.
Follow Up
Once the product is out, be sure to set up a campaign that keeps in contact with all purchasers. The entire purpose of the presale, after all, is to make the necessary tweaks to the product before a full launch. Be intentional with your outreach and allow as much feedback as possible from your customers. Make them know that their feedback matters for the new and existing customers. New customers can become existing. Existing customers can be maintained.
Getting into the habit of performing presales is definitely a practice that could help grow your business. But with everything, there are risks. As long as you practice due diligence, you will be able to run a successful presale. It is also important to keep your launch dates and actually implement the changes or feedback. After all, people will follow you and support your business if they know you have their best interest at heart.