Starting your own business is trending hard. For this reason, it’s become even harder to market effectively on social media for current small businesses. However, it’s definitely one of the most effective ways to promote your business. So don’t lose heart! The key is trying new ways to stand out.

There are many ways to boost your social media presence in an oversaturated market.

Visual Content

Blogs are always an effective way to show your expertise. While blogs are an effective way to boost SEO, it could get a tad boring if it’s just words. Be sure to add a visual aid that can tie your words together. Find an excuse to incorporate a video. Add can image with great SEO that is searchable and points to your website. There are many other ways to make your blog pop that can stand out above your new budding competition.

Email Marketing

Many people believe that email marketing is dying. While the newbies are neglecting this method, dominate it! You’ll be surprised what it can still do for your business. Offering freebies and discount opportunities will still get your customers or potential clients to subscribe. This is especially true when they realize they will get exclusive information via email that they can’t get on social media. And everyone loves the feeling of exclusivity.


While social media does a lot for us, it’s still important to look into other advertising endeavors. As a business owner, you may not have time to advertise on your own. That’s where hiring a business firm like us becomes an effective power move that new entrepreneurs can’t really afford. There are many ways to gain help where it’s needed so that you can focus on what matters most to you. 


Susie owns a teepee rental business. Jack owns a charcuterie board service. Both are struggling to find clients. Susie doesn’t offer food services and Jack doesn’t provide event ideas. If Susie and Jack collaborate and refer each others’ services to their potential customers, they may have more opportunity for business. Do we have to provide more explanation? 

Be Approachable.

We always talk about engaging with your customers. Not to beat a dead horse but if it works, it works! Be intentional with staying active on social media posts and discussions. Offer solutions to problems. Provide amazing customer service that is fair and down to earth. 

With a twist to how you view your current marketing strategies, there are ways to stand out in an oversaturated market. Don’t give up!