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If you’re advertising your business on any social media platform, you’re doing social media marketing. This is by far the easiest form of marketing around. From paid marketing to simple generic outreach, there are so many ways to use it.

If you’re not currently taking advantage of one of the easiest forms of marketing around, here are a few reasons to get started.

Grow Your Sales

Social Media has made it so easy to sell and grow your business. Platforms like Facebook have provided ad options that best fit your needs. From conversions, to page likes, to post engagements, everything is at your fingertips. You can spread the word about your business and grow your sales. There are also live options available to reach your audience in real time. When you go live on the social media feed, your audience can interact with you via chat.

Build Reputation

Are you starting your business? Are you not very well known? Either way, you can take advantage of social media platforms to build your reputation. Social Media is the best way to do that. By connecting with a social media strategist, you can create a plan that will engage your potential audience. This can happen through engagement posts. You can also share relevant content via tips and advice similar to what thought leaders do. Others share inspirational quotes. There are no limits to what you can do on social media. Whatever is form-fitting to your business, do it.

Get feedback from customers

A good business owner is always looking for feedback from their customers. Social Media is the best platform to get that. There are many ways to conduct surveys online. If the platform doesn’t offer surveys as a post, there are many websites available to create your own surveys like Survey Monkey. In addition, most platforms offer the opportunity for customers to rate and review your business. They can also leave testimonials.

Develop relationship with your customers

Relationships are naturally cultivated while growing your sales, building your reputation and getting feedback from your customers. When engaging with customers online, it’s important that they see you recognize their needs. Responses should be prompt, polite and helpful. There should be interaction on all posts to customers. The more “human” your business seems, the more relatable they can become.