Marketing is the single-most successful way to show, tell and prove how amazing your bussiness is among the rest. If you want a bullet proof way to get the word out about what you’re up to there’s no better way! We live in a world that is saturated with entreprenuers, and it’s time for you stand out!
Think of marketing as the voice of your company. Without a voice, how will people learn about what you do and who you are? Eighty percent of small businesses fail within the first two years of there startup because of poor marketing, or lack thereof. Every business owner should do all that they can to not become apart of this statistic. The top way to do that is to learn everything you can about marketing.
Think of marketing as your way to connect with people. Without it, your products and services have no purpose. When you market your business it tells people what you have to offer. This can be done in many ways! There are options like digital marketing (social media, webpage, google ads, etc.), public relations, direct mail and much more. The list of options is endless! Depending on what demographic your business is best suited for, your marketing strategy should shift to what caters to that audience.
Is Marketing For Me?
You may be thinking to yourself “most of my loyal customer relationships were established by word of mouth”. There’s nothing wrong with this strategy…as long as you’re okay with remaining a small business. If you want to grow to a certain goal, it is time to shift gears and expand. There are different levels of marketing that are appropriate for different stages of your business.
If you are currently unable to operate at a higher capacity if the demand on your business grew, rethink your gameplan. Before trying to reach a larger audience at a faster rate with marketing, you’ll need to grow your team. Establish strategies that will not compromise the quality of your product. Most importantly, do not over-promise and under-deliver. If your customers are truly receiving something different than what you portray, you will compromise your business and take a turn for the worse.
Marketing is not as intimidating as it may seem! You have to start somewhere in order to see growth in your business. The alternative is to stay exactly where you are and potentially suffer because of it.