Small businesses have become more common. More and more will start small businesses by this year’s end. If you have been considering starting a small business, there are a few things to keep in mind if you expect success and growth.

Things to consider when starting up a small business

Look into automation softwares to help you grow.

When it comes to small businesses or start ups, going old school is not smart. You have to use software that will get the job done faster. This is especially important if you’re an entrepreneur starting off your business on your own.

Below are some great automation software suggestions to help you out.

Accounting: Xero
Data Entry: Intellimas                                                                                                                                                                                            Email Marketing: MailChimp                                                                                                                                                                        Customer Service: Zendesk

Work Remotely

The biggest myth most business owners believed was that if they didn’t see their employees, they weren’t working. This caused small business owners to believe that they needed to be a brick and mortar in order to thrive. While most retail and restaurant businesses absolutely have to work on location, it is not necessarily the case for everyone. However, with other types of companies, it has shown that will less distractions in the work place their employees got even more than a days’ work done from home.

That being said, even if you choose to open up your business on location, it is a smart practice to allow your employees to work from home at least a few times a week. This will not only enhance the productivity of your work load, you will also save money on expenses used if your employees were at the office. Alternatively, making your business entirely remote would remove the majority of the expenses.

Invest in social media marketing

Everyone is on social media. Businesses have realized that and have now brought at least 70% of their marketing to the crowds. Your business should take advantage of the wide reach they can have. It’s definitely important to research your demographic to determine what platform they frequent the most and then get to marketing.

It is important to know that not just anyone can succeed in social media marketing. Especially if you’re looking to generate leads and continue with client increase, it is a great idea to invest in a social media professional. They can evaluate statistics of your page, get you more followers, and generate the best ads needed.

Consider freelance work

While most small businesses are looking for consistent work flow, it may be a smart idea to take on smaller freelance work. This can help boost savings or supplement any lost income through business risk taking. While searching for freelance work could take up some time, when developing a consistent flow, it could become a constant income for your business. After all, you never know when a side hustle can become something permanent.