Many are born with the talent of leadership. But even with natural gifting, training and development have to take place in order to become successful. Many will find that training will come in school, life experience, or their career. As a small business owner, it is your job to identify who to invest in when it comes to leadership in your organization. It is crucial to keep in mind that if you do not invest in your leaders, someone else will. For this reason, leadership training should be something that is a part of your company’s culture. When you develop your leaders, they will feel valued, work harder, and remain loyal.
How and Why to Invest in Your Team
Leadership training should be part of your company’s culture. When leaders feel seen and supported, they work harder and stay longer. Here are a few practical ways to build that into your workflow:
Acknowledge the difference between management and leadership
A great leader doesn’t just assign tasks—they invest in people. They support their team and create an environment where success is shared. During interviews, look for candidates who focus on collaboration, motivation, and empathy—not just task completion.
How do you invest in your employees?
Support professional development. Encourage your team to take courses tied to their job or future goals. If you can, offer tuition reimbursement or pay for certifications. When people know you’re investing in them, they’ll show up with purpose.
How do you encourage them?
Celebrate wins. Publicly praise achievements in meetings. Offer small rewards like lunch or coffee. These moments build trust and connection.
How do you set them up for success?
Provide what they need: reasonable deadlines, clear expectations, and helpful tools. When your team feels resourced and respected, they’re more likely to meet challenges head-on.
Train to be replaced
Strong leaders create other strong leaders. Don’t be afraid to pass down your knowledge. Teach them the “why” and “how” behind your operations, and don’t keep success locked in your head. You want your business to thrive whether you’re present or not.
Avoid fear-based leadership
People won’t grow under fear. They’ll survive—until they can leave. Instead, invest, encourage, and equip. When your team feels safe and appreciated, they’ll move mountains for you.